Nice to meet you.

Greetings,

I'm Paul, a 24-year-old designer living amidst the bustling heartbeat of London. If you call me, I'll be shy - unless we talk about layouts, font families or interactions.

I hold immense respect for those driven by passion and ambition. I feel inspired by the ones who carefully think through the finest details, down to the very last pixel of a design.

I'm a font-nerd, a design system thinker, an auto-layout advocate, a self-learner, a detail lover. Many things inspire me, but nothing does it more than passion. My focus is on the extra mile. The one pixel detail that makes the other thousands look perfect. I strive for simple, effective and honest design.

My design journey began at the age of 14, when my interest for photography led me to create a portfolio, hopeful that it would captivate many. Though it found an audience of one—my ever-supportive mother—it did create an interest for web design within me. Ultimately, I found myself spending more time rebuilding the website than actually taking photographs.‍

This newfound passion guided me to design for non-profits and local sports clubs, and quietly evolved into my career. For nearly a decade, I have designed websites, visual identities, motion graphics, mobile applications, flyers, posters, business cards, and ultimately, the intangible realm of software—what the tech world also calls “products.”

Eventually, I started doing the same thing for more and more clients, and before I could even think about it, it became my job.

I studied in Lyon, France; which then led me to MetaCell, for leading the design of software for the world's best universities and pharmaceutical companies. Two years ago, I moved to London. In April 2023, I joined the V7 team and designed V7 Go from the ground up, from the design system to the launch keynote. Two years later, I joined PERMANENT©, a new kind of design studio.

PERMANENT© works closely with founders to build design-sensible companies. We run a deliberately small practice, indexing on what we believe to be the most important competitive advantage in startups today: Intuition and taste. We work between software, brand, and organisation design and embed deeply with the teams we work with. By staying close to the work, we raise the bar and help founders unlock design as a systemic edge. Think of us as a design culture studio as much as a design partner.